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Senior Product Specialist (Long Beach, CA) in Long Beach, CA at DENSO

Date Posted: 5/19/2018

Job Snapshot

Job Description

Responsibilities include managing and coordinating product development and expansion projects for new and existing spark plug product line. Conducting research and evaluating market preferences and identifying potential new product opportunities. Analyzing brand performance, brand competitiveness, and product trends in the marketplace and developing strategies for assigned brand based on research and analysis. Work with cross-functional teams to compile and evaluate research on future product requirements and identify enhancements to current products for more significant products or product categories. Helps product development team test strategies including pricing, product design, marketing, advertising, and packaging. Continues to build knowledge of the organization, processes and customers.

Job Requirements

  • Qualified candidates must possess a Bachelor's degree from a four year college or university and 2-5+ year’s related product management or brand management experience preferred. Equivalent combination of education and experience will be considered.
  • Assists with managing more significant assigned product line(s), including preparing and coordinating product introductions and updates. Continues to build knowledge of the organization’s products, services, and customers by working closely with more experienced senior product specialists and product managers.
  • Compiles and evaluates research on the market’s product requirements and identifies enhancements to current features and functionality. Meets regularly with customers to support sales efforts and gain market intelligence. Creates and maintains database(s) of product and market information.
  • Collaborates with the entire product development team to test strategies including pricing, product design, marketing, advertising, catalog development and packaging.
  • Participates in trade shows to expand product knowledge, meet with current and potential customers and to answer questions related to assigned products.
  • Participates in the development of short and long terms sales objectives for assigned product(s) or product lines. Monitors pricing, margins, FOB and profitability.
  • Along with product managers, develops annual written sales plans for assigned product(s). Contributes to the negotiation of the terms and conditions of supply agreements. Supports the development of strategies for managing channel conflicts. Participates in identifying suppliers for growing coverage, including affiliated companies and/or outsourcing.
  • Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis.
  • Plans, organizes, and directs the company’s multi-department product development activities, including the development of printed catalogs, e-cat data, inventory levels, sales training, packaging, price sheets, collateral materials, and advertising.
  • Assists on special projects as directed by department management.
  • Prior product management, sales, pricing development, profitability management, forecasting, marketing, and/or analytical experience preferred.
  • Good overall automotive industry knowledge, preferably aftermarket.
  • Familiarity with MS Project, cataloging and inventory databases (e.g. AS400/BPCS), preferred.
  • Must be able to speak, read and write in English.
  • Must be proficient in Microsoft Office applications.
  • Possess aftermarket and overall automotive industry knowledge.

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